Planet Money Planet Money

Why the price of Coke didn't change for 70 years (classic)

2023-10-11 00:00:00 +0000 UTC ·19m 15s ·by NPR
Why the price of Coke didn't change for 70 years (classic)
Planet Money
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About this episode

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn’t change. From 1886 until the late 1950s, a bottle of coke cost just a nickel. On today’s show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company