How I Built This How I Built This

Solo Stove: Spencer and Jeff Jan

2023-08-14 00:00:00 +0000 UTC ·1h 1m ·by Guy Raz / NPR
Solo Stove: Spencer and Jeff Jan
How I Built This
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About this episode

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week and earn a passive income from a DTC camping stove, which was easy to use and as sleek as a spaceship. When they launched the business in 2010