How I Built This How I Built This

FUBU: Daymond John (2018)

2019-11-04 00:00:00 +0000 UTC ·53m 12s ·by Guy Raz / NPR
FUBU: Daymond John (2018)
How I Built This
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About this episode

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us